About Meta Advantage+ catalogue ads

Meta Advantage+ catalogue ads (previously known as dynamic ads) automatically deliver relevant product recommendations to people based on their interests, intent and actions. You can create a catalogue with all of your products and create one campaign that drives sales on your website or app. When someone expresses interest in an item from your catalogue, Meta can dynamically generate an ad for that person and deliver it automatically on mobile, tablet and desktop.

Advantage+ catalogue ads look like other single image, carousel or collection ads on Facebook, Instagram and Audience Network.

You can run them using the Sales, App promotion, Engagement, Leads and Traffic objectives.

They have two targeting options that reach your customers across different stages of the buying journey:

• Advantage+ catalogue ads for broad audiences reach consumers who have not yet purchased from your business or visited your website, but may have shown interest in the types of products or services that you are offering.
• Advantage+ catalogue ads for retargeting reach consumers who have expressed interest in specific products on your website or app and encourage them to complete the action.

• Personalised: Automatically delivers relevant content and creative to consumers based on their behaviours and interests. You may see options such as Advantage+ creative for catalogue, which works when using a catalogue to show people different formats and creative based on what they're most likely to respond to, or dynamic media, where we'll show either images or videos of your catalogue items based on what each person who views your ad is likely to find engaging.
• Always on: Automated campaign that continuously optimises and promotes all of your items without having to configure each individual ad.
• Retargeting: Retarget your website or mobile app shoppers to remind them of items that they viewed, but didn't buy.
• Find new customers: Reach new people who've expressed interest in your products (or products similar to yours) using broad audience targeting, even if they haven't visited your website or app yet.
• Organic reconsideration: To help people revisit your catalogue, product details from your ad campaign may appear in organic reconsideration experiences.

Before you can create an Advantage+ catalogue ad, make sure that you have set up all of the requirements.

Note: This information is for advertising products. If you advertise hotels, flights, destinations or vehicles, learn about ads for travel or vehicle inventory ads.

• Create an Advantage+ catalogue ad
• About Meta Advantage
• Design specifications for Advantage+ catalogue ads
• About partner integrations
• API documentation for Advantage+ catalogue ads (Meta for Developers)