About Meta's advertising policy on cryptocurrency products and services

If you plan to run ads that promote the trading of cryptocurrency or related products and services, you'll need to meet our eligibility requirements. These requirements help us identify advertisers who are legitimate and use safe cryptocurrency advertising practices.

To confirm your eligibility to advertise cryptocurrency products and services:

1. Check to see whether you meet the eligibility requirements listed here. These include licences from countries with developed cryptocurrency regulatory frameworks.
2. If you believe that you meet the requirements, submit this form to apply. We'll then review your application and assess your eligibility.

Not all applications are eligible to advertise cryptocurrency products and services. To determine eligibility, we assess information from the application and a variety of sources. Eligibility signals may change over time. As they do, we'll update our policy.

Below are commonly asked questions related to eligibility:

Do I need prior permission to run ads for exchange traded funds (ETFs) consisting of shares in companies that are involved in cryptocurrency-related activities?

Advertisers who run ads to promote ETFs that consist of shares of cryptocurrency companies don't need to apply and confirm eligibility at this time.

However, advertisers who promote ETFs that consist of cryptocurrency or track cryptocurrency prices need to apply and confirm eligibility.

Do I need prior permission to run ads for NFTs (non-fungible tokens)?

Advertisers who run ads to promote non-fungible tokens (NFT) don't need to apply and confirm eligibility at this time.

What do I do if my business has multiple ad accounts?

Businesses must fill in the cryptocurrency onboarding form for each individual ad account.

If your past application was approved and your business is eligible to run ads to promote cryptocurrency, please note this in the form.

We ask businesses to submit an application for each ad account that plans to run ads so that we can confirm they meet the eligibility criteria and that they're in good standing.

The review process for ads related to cryptocurrency involves two parts:

• Ad review: Our ad review system identifies whether the ads are within the scope of the cryptocurrency ads policy.
• Ad account review: When we identify that an ad is within scope, we check to see whether the associated ad account has been approved to advertise cryptocurrency products and services.

Your ad violates our policy if it's within the scope of the policy and your associated ad account hasn't been approved for cryptocurrency. Note that your ads must also not promote prohibited financial products.

| Read our full cryptocurrency products and services advertising policy.

• What to do if your cryptocurrency application is rejected
• About ads "in review"
• Troubleshoot a rejected ad