Troubleshoot a rejected ad

When your ad is rejected, if you notifications are turned on, we'll send you an email notification. To enable notifications, go to the notifications page in Meta Ads Manager.

When an ad is rejected, you'll receive an email notification and a link to Meta Business Support Home where you can find the reason for the rejection. Please note, you can be restricted from advertising for severe or repeated ad violations.

After you've reviewed the reason, you can decide whether to:

• Edit your ad or create a new one to comply with our policies. If you delete the ad, you may lose your ability to request another review if you believe that we've made a mistake.
• Request another review of your ad if you believe that it was incorrectly rejected. If your ad rejection is successfully overturned, this will not count as a repeat ad violation.

If your ad was rejected because it doesn't comply with the Meta Advertising Standards, you can edit it to try to fix the issue. We recommend that you review the policy-violating components, such as the image, video, text, targeting or landing page and update them to comply with the Advertising Standards. Learn how to edit your ad in Meta Ads Manager.

Once you've edited and published your ad, it'll be reviewed again by our ad review system.

Note: Not all ad types may be edited. If you're unable to edit an ad or choose not to, you can create a new ad. You may delete the rejected ad, however, please note that you may lose your ability to request another review if the ad is deleted, as we may no longer be able to access the information required to review. Editing or deleting an ad that was rejected for violating Advertising Standards will not remove the violation from your account and you can be restricted from advertising for severe or repeat ad violations.

Remember that to protect the integrity of our enforcement efforts, we may not share some details about how our review systems work.

If you believe that your ad was incorrectly rejected, you can request another review in Business Support Home. We aim to review and provide a decision within 48 hours.

To request a review:

1. Go to Business Support Home.
2. Click to select your account or catalogue with the rejected ads.
3. Select the ad, ad sets or campaigns that you believe were incorrectly rejected.
4. Click Request review and select Submit.

You can track the status of any requested review at any time in Business Support Home.

If we change our decision, your ad will be in the same status as your campaign. If the initial decision is reversed and your campaign is active, your ad will automatically start delivering. If it's rejected again, it will stay rejected and you won't be able to submit another review request for the same ad.

Unlike the initial ad review, we rely more heavily on teams of human reviewers to process re-review requests. The purpose of this process is to help get things right when we make mistakes. We can't promise that we'll get things right on every occasion, even on re-review, but we're consistently working to make our enforcement processes more effective.

Remember, requesting another review of an ad will not hurt your standing with Meta in any way.

We want to maintain a safe environment for people who use our technologies. If we find that advertisers are running ads that severely or repeatedly violate our policies, we can go beyond rejecting ads and restrict your business account, ad account, Page and/or user account from advertising. We recommend that you request a review if you believe that your account was restricted incorrectly.

• Meta Advertising Standards
• About ads in review
• Why some ads are approved, then rejected