About Meta's advertising policy on dating

Our advertising standards are designed to help protect people from poor experiences on our platforms. Due to the sensitive nature of dating ads, we require you to fill in this form and receive permission from Meta before you can run them. You'll also need to make sure that your ads only target people aged 18 years or older and that they comply with the rest of our advertising standards.

You're running a dating ad if you're promoting a service for:

• Online or offline dating.
• Matchmaking.
• Dating facilitation (for example, dating profile management).

You're not running a dating ad if you're promoting:

• Literature or entertainment around relationships (for example, documentaries, TV shows or games on dating and relationships).
• Social apps without matchmaking elements (for example, meet-up apps).

To run dating ads, you'll first need to receive prior written permission from Meta. You can request permission by filling in this form.

We don't allow some types of dating services to advertise on Meta, including those that promote:

• Dating sites with an emphasis on sexual encounters.
• Dating with monetary or other financial transactions, such as mail-order brides or "sugar babies".
• Services offering to facilitate affairs or non-monogamous connections
• Connections with fictitious groups or individuals.

After you've requested permission to run dating ads, our policy team will aim to contact you directly with a decision within 30 days.

Dating ads may only be targeted to people over the age of 18. In Ads Manager, you can verify this in the Audience section of your ad set, under Age.

Bear in mind that your ads will need to comply with the rest of our advertising policies, including our policies on personal attributes and adult content. For more tips on how to comply, see Best practices for dating ads.

| Read our full dating advertising policy.

• Troubleshoot a rejected ad
• About ads "in review"
• About advertising restrictions