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Meta Business Help Centre
Changes to the way your event data is shown in Meta Events Manager, Meta Ads Manager and Meta Business Manager
Gradual changes are being made to the way your event data is shown in Meta Events Manager, Meta Ads Manager and Meta Business Manager. These changes will enable you to set up how you view website, app, offline and messaging events in Events Manager. You can view data from just one connection or from multiple connections in a merged view called a dataset. When you merge events into a dataset it can help you monitor all your events in one place and gives you the option to manage just one API integration with Meta technologies. Learn more about datasets.
There's nothing you need to do to prepare for or gain access to these changes. You can continue to use most features as you did before, but you may notice a few changes in the way that your event data is displayed and how you access features and tools.
What's staying the same
These changes should not affect campaign performance, measurement or reporting. These changes also should not affect your ability to tell the difference between web, app, offline and messaging events or access to most features and tools that you already use. You can still access most of the same features in Events Manager by first selecting your new dataset and then following the same steps as you did before.
Changes we've made
You may see some changes to Events Manager, Ads Manager and Business Manager. In the table below is more information about these changes.
| Previous experience | New experience |
|---|---|
| In Events Manager, select a Meta pixel to see website events, select an app to see app events and select an offline event set to see offline events. | In Events Manager, you can merge your web, app, offline and messaging events together in a single view. When you have access to these changes, each web and app integration (for example, Facebook SDK, Meta pixel and Conversions API) will be automatically moved into its own dataset. For example, if you previously had one pixel and one app, you will now have two separate datasets. If you prefer to have your events merged together in one place, you can relink your app to a different dataset. |
| You have separate pixel IDs, app IDs and offline event set IDs. | Pre-existing pixel IDs, app IDs and offline event set IDs will stay the same. Every dataset will be given a dataset ID that enables you to merge web, app, offline and messaging events into a single view. Dataset ID numbers are the same as pixel ID numbers. For example, if your pixel is automatically converted into a dataset, your dataset ID is the same as your pre-existing pixel ID. If your app is automatically converted into a dataset, you're given a new dataset ID that you can also use as a new pixel ID. |
| In Ads Manager, when you set up tracking at the ad level, you select your pixel ID to track website events, your offline event set ID to track offline events and your app ID to track app events. | In Ads Manager, when you set up tracking at the ad level, you select your dataset ID to track website events, your dataset ID or offline event set ID to track offline events and your app ID to track app events. You can select the same dataset ID for website and offline event tracking. |
| In Ads Manager, you select your pixel ID for website optimisation. | In Ads Manager, you select your dataset ID for website optimisation. |
| In Ads Manager, you select your app ID for app optimisation. | There is no change to this experience. |
| In the business settings, you select Pixels to share your pixel and select Offline event sets to share your offline event set. | In the business settings, you select Datasets to update sharing permissions for your pixel and offline event set. |
| In the business settings, you select Apps to share your app. | There is no change to this experience. |
Upcoming changes
There may be additional changes to Events Manager, Ads Manager or Business Manager. We will provide updates here as they become available.
