About Facebook in-stream video

Facebook in-stream video ads allow advertisers to place ads in video content. The Facebook in-stream video placement offers advertisers opportunities to drive longer view durations and can help deliver more complex marketing messages. You can use videos from five seconds to ten minutes in length for this ad placement.

Something went wrong

We're having trouble with playing this video.

Learn more

Facebook in-stream video ads could be shown:

• During videos from familiar publishers and digital-first creators that tailor their content to Facebook audiences.
• In partner live streams from a selected group of approved partners. We automatically exclude live streams from government and spiritual partners.

Our delivery algorithm optimises for publisher and advertiser value, giving a great experience watching videos. For example, we manage ad loads by not filling every ad break. The first available Facebook in-stream video ad is one minute into a video.

Learn more

• Facebook ads guide
• If there are certain types of content that you don't want to appear alongside your ads, learn about our brand safety controls
• About Facebook in-stream ads for creators or publishers
• Enrol in the Blueprint course 'Build your brand with in-stream video ads'