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Enabling privacy and personalization in health advertising
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What’s Real with Reels for Health?
50%
of US internet users follow some type of HCP, company, or health influencer on social media.1
80%
of people come to social media for health information.2
1 in 4
internet users are using social media to research their healthcare decisions.3
Follow the video guides below to learn how to create great health campaigns on Facebook
See how health brands are reaching new audiences with Facebook advertising.
SYMBICORT
To boost awareness of SYMBICORT, AstraZeneca tested running Facebook video ads and TV ads simultaneously, which resulted in a 3-point lift in message association.
Pronamel
Discover how Pronamel drove a 27% incremental reach over TV by running ads on Facebook In-Stream Reserve.
Midol
See how Midol raised awareness and relevance among young women by running Facebook and Instagram video ads, resulting in a 16-point lift in ad recall.
