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chevron-downCreators for Business
Harness the power of creator marketing partnerships to help grow your business.
Collaborate with creators to unlock meaningful connections, creativity and growth.
Get future ready with creators on Meta.
Creators unlock consumer connection.
Creator Connect on demand
See how you can drive growth with creator marketing.
Watch this virtual event and hear from Meta experts and Business Partners as they share best practices, strategies and learnings for how to build effective creator marketing campaigns that drive growth.
Brand-building with creator partnerships
Meta Creative Strategy Lead Katie Ewer will take you through five ways businesses today are partnering with creators to build brands, drive commerce and connect with people
The anatomy of a successful creator campaign
Meta Client Partner Jason Nichols, guides a panel with MGM Resorts' Derek Schoen (VP, Media Investment & Social Strategy), Popular Pay's Corbett Drummey (Co-Founder) and creator Ciera Hudson on their experience setting up successful creator marketing campaigns. You'll learn how to select the right creator for your brand, create an effective brief and build your team of collaborators to execute the campaign.
Redefining creator opportunities on Instagram and Facebook
Meta Client Solutions Manager Danny Sanchez will show you how our technologies make it easy to integrate creators into your marketing strategy. You'll learn how to use branded content, Reels, Stories and more to their fullest potential—no matter where you are in the marketing funnel.
Amplifying branded content with Creative Shop and Collectively
In this session, you’ll explore what an effective creative strategy looks like through the eyes of brands that are doing it well. Meta’s Claire Daughetry and Collectively’s Cait Weingartner (VP, Strategy) will guide you through the creative decision making process, from determining your content strategy to distributing the final creative.
Measuring and optimizing your investment in creators
Meta auction expert Madhu Govindarajan and Marketing Science Partner Haritha Metta will share how Meta's measurement tools are positioned to help advertisers quantify the impact of creator marketing campaigns, and find the optimal strategy to meet business objectives.
Getting future ready for the Metaverse and beyond
Meta Partner Solutions Manager Rachel Redman, Influential CEO Ryan Detert, and Wells Fargo’s Chris Inners (VP, Head of Influencer Marketing Center of Excellence) will sit down for a discussion around how creators and brands can continue to innovate partnerships in a future marketing reality that bridges physical and virtual worlds.
Resources
Explore industry-specific tips to maximize your creator marketing.
Branded content ads
Partner with creators to speak on behalf of your brand in ways that represent your brand voice.
Learn how to set up branded content ads.
Explore branded content for advertisers.
Get started with branded content ads on Instagram
Work with a Meta Business Partner for all your creator marketing needs.
Influential
Influential is an AI-powered content generation, media optimization and performance attribution platform. Their tools connect brands with content creators and celebrity endorsers, streamline the creative process via a brand safe gateway and measure the effectiveness of campaigns against both online and offline metrics. Their technology has delivered 40X ROI on in-store sales, 15X lift in foot traffic, 50% increase in TV-Tune In and 80% increase in positive sentiment.
Regions: NA, Europe, and parts of LATAM and APAC
Business Model: Managed Service, Hybrid, Self-Serve
Pricing: $100k minimum for managed service campaigns
Collectively
Collectively is a global full-service social influence agency providing strategy, program management, business affairs, reporting and custom insights for all initiatives covering full funnel campaigns.
Regions: NA, EMEA, LATAM
Business Model: Managed Service
Pricing: $100K Spend Commitment Per Campaign (1-3 Months), with most clients investing $350K to $500K+ annually
Popular Pays
Popular Pays has a community of creators who specialize in both creating custom content and editing existing assets for both Facebook and Instagram placements—utilizing best practices and keeping up with ever-changing industry trends. Brands who partner with Popular Pays have seen: 86% more efficient cost per site visit, 80% reduction in cost per landing page view and a 35% increase in link clicks.
Regions: NA/EMEA
Business Model: Managed Service, Self-Serve
Pricing: $10k starting for 5 creators and 5 unique short videos and posts; can offer packages at $15, $25k upon request.
Find other Meta Business Partners that specialize in working with creators and Meta branded content ads.
Championing the collective superpower of agencies and creators
We Create celebrates collaborative creativity on Instagram among underrepresented communities. This year We Create brought together women-owned small businesses, women creators and creative agencies to create beautiful and impactful campaigns using Reels, Instagram's fastest-growing format.
Collaborations included:
Video creator Ash Xu, agency Digitas and skincare brand Hanahana Beauty partnered to elevate Black women globally.
Visual storyteller Elise Swopes and agency Bodega at Wieden+Kennedy built a campaign for Onquata Paddle, a mother-daughter duo who craft hand painted paddles inspired by First Nations culture.
Multidisciplinary artist Laci Jordan paired up with The Worthy Co., a social enterprise boutique that has served over 1,000 survivors of trafficking and sexual exploitation.
