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Engage with people and build an audience

Use different methods on Facebook and Instagram to engage your audience consistently and build relationships with customers.

Establish relationships with your customers on Facebook and Instagram
Find opportunities for engagement
Build community through posts, stories and messages

This lesson prepares you to:

  • Understand the importance of engaging your audience on Facebook and Instagram.
  • Use different methods of engagement.

What is engagement?

Engagement is interaction between a person and a business. On Facebook, Instagram and Messenger from Meta, you can use free tools to create engagement:

You can share posts and add to your story to spark engagement with your audience.

When you share a post or add to your story, people can react to it.

People can share your posts and story with their friends and followers.

On both Facebook and Instagram, people can comment on your posts to express their thoughts and opinions about what you've shared.

To keep the conversation going, reply to comments on your post. You can also tag or mention someone in your comment. Depending on their settings, the other person may get a notification that you tagged them in the post.

You can engage your audience and create a personal connection with private messages on Messenger.

Little Lemon

Little Lemon is a restaurant that serves traditional Mediterranean food with a modern twist. Its typical customers are busy families who want healthy, tasty lunch and dinner options.

The restaurant already has a following on its Facebook business Page. Adriano, the owner, uses it to stay connected to customers and the community.

Adriano is interested in building relationships with Page followers and growing a community of people who love healthy food. Over time, Adriano hopes this online engagement will lead to an increase in both delivery orders and awareness of his business.

Disclaimer: Little Lemon is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses are not intentional.

Little Lemon is a family-owned Mediterranean restaurant that serves traditional recipes with a modern twist.

Engaging your audience

Engage with your audience to build a loyal following and increase the potential for sales. Below are a few ways in which you can accomplish this:

Post regularly for people to learn more about your business and keep them excited about new things to come. This will give your audience an opportunity to engage with your content.

When Adriano shares a post on Facebook to engage Little Lemon's audience, people can react to, comment on or share the post.

Messenger enables you to connect with your customers and build relationships by answering questions or sharing new products.

Adriano can interact with people in Little Lemon's community through Messenger.

Key takeaways:

  • To engage with people on Facebook and Instagram, you can use posts, your story, comments, reactions, tags, hashtags, shares and messages.

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