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Create ads from your Facebook Page
You can use Facebook to reach your business goals. Learn how to create Facebook ads directly from your Facebook Page – from setting your ad objective to deciding on a budget and more.
This lesson prepares you to:
- Determine what you want to achieve from advertising.
Hair Day
Pria, the owner of Hair Day, would like to reach young, trendy customers on Facebook and Instagram. Pria has a presence on Facebook and Instagram already, but she wants to grow awareness of her business to reach people who she hasn't engaged with in the past – specifically, people who are interested in bright or bold hair colours.
Pria wants to advertise from her Facebook business Page, but she isn't sure where to start. Ads on Facebook and Instagram are designed to help businesses like Hair Day reach their business goals and connect with their customers, as well as build new customer relationships beyond their existing followers.*
*Disclaimer: Hair Day is a fictitious business designed by Meta creative shop. Any similarities to content produced by real-life businesses are not intentional.
Hair Day is a salon that specialises in haircuts and colour and sells mail-order colour kits online.
Setting yourself up for success
Before you start advertising on Facebook, take time to make a plan. A few things to consider: What are you hoping to accomplish by advertising? Who are you hoping to reach with your ad?
Use a content planning brief to help you organise your thoughts. A content planning brief like the one below can help you answer these questions and determine what you want to achieve from advertising.
How would you describe your business to a friend?
Describe what you sell or what service you provide. Think about how you would describe your business to a friend or a prospective customer.
What makes your business stand out?
Think about what makes your business unique.
Who are your customers as people?
Define your audience. Think about who you are hoping to reach and what your ideal customers look like. Consider their demographics, what would motivate them to purchase your product and what common interests and behaviours they may have.
What do you need to tell them about your product or service?
Highlight what makes your product or service unique and how it meets customer needs.
What is the goal of your ad?
Determine what you want to achieve for your business with your ad.
Content planning brief for Hair Day
Now that Pria has a better understanding of how a content planning brief can help her, she begins to fill in the template. Let's take a minute to review her responses.
How would you describe your business to a friend?
Hair Day is a boutique hair salon that specialises in cuts, colour and styling, and also offers make-up and nail services.
What makes your business stand out?
Hair Day prides itself on its warm and relaxing atmosphere and is best known for edgy hair colours and on-trend cuts.
Who are your customers as people?
Edgy professionals: women between the ages of 23 and 35, with a household income of over USD 40,000 per year, who live in the United States. They are fashion-forward professionals who shop at small boutiques and love making a statement with their looks.
What do you need to tell them about your product or service?
Hair Day specialises in edgy, custom hair colour techniques.
What is the goal of your ad?
Pria wants to increase her customer base and raise awareness for her mail-order hair dye kits.
Key takeaways
- You can create ads from your Facebook Page to help you reach business goals and connect with customers.
- Use a content planning brief to set advertising goals.
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