Back to catalogue

How to create quality Instagram posts

This course prepares you to start creating quality Instagram Feed posts consistently with creative tools.

This lesson prepares you to:

  • Create a content plan to determine the creative direction of your posts.

Showcasing your business

Instagram posts can help you share highlights and bring your brand to life visually. When people visit your profile, they should be able to see what your business is about and what it stands for. Share photos and videos with a consistent look and feel to make it easier for people to recognise your business and to think of it when they're ready to make a purchase.

Lucky Shrub

Maria handles all of the marketing for Lucky Shrub, a garden design company and nursery, and has recently started to post on the Lucky Shrub Instagram account. She wants to know how to create a content plan for her posts that will attract attention.

Disclaimer: Lucky Shrub is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses aren't intentional.

Lucky Shrub is a garden design store and nursery.

Understanding the anatomy of a post

Understand the elements of a post to attract attention in the Instagram Feed. Posts are made up of two components: a visual and a caption.

Now that Maria understands the key components of a post, she is ready to create a plan for her posts. Let's take a closer look at how she does it.

Creating a plan for a post

Stand out on Instagram with posts that are relevant to your business. When you create posts that resonate with your audience, you can attract attention and help people learn more. Here are a few questions to consider as you develop a content plan for your posts:

Download Instagram from the Apple app or the Google Play Store to start posting.

Key takeaways

  • Attract attention in the Instagram Feed with the visual and caption of your post.
  • Include information about your business, customers, products or services and goal when you create a plan for your posts.

Meta Blueprint

Course catalogue

Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp.