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How to create quality Instagram posts
This course prepares you to start creating quality Instagram Feed posts consistently with creative tools.

This lesson prepares you to:
- Create a content plan to determine the creative direction of your posts.
Showcasing your business

Lucky Shrub
Disclaimer: Lucky Shrub is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses aren't intentional.

Lucky Shrub is a garden design store and nursery.
Understanding the anatomy of a post
Understand the elements of a post to attract attention in the Instagram Feed. Posts are made up of two components: a visual and a caption.
Now that Maria understands the key components of a post, she is ready to create a plan for her posts. Let's take a closer look at how she does it.
Creating a plan for a post
Stand out on Instagram with posts that are relevant to your business. When you create posts that resonate with your audience, you can attract attention and help people learn more. Here are a few questions to consider as you develop a content plan for your posts:
Download Instagram from the Apple app or the Google Play Store to start posting.
Key takeaways
- Attract attention in the Instagram Feed with the visual and caption of your post.
- Include information about your business, customers, products or services and goal when you create a plan for your posts.
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Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp.