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Attract an audience on social media
Understanding your Instagram and Facebook audiences can help you reach more customers. Learn the difference between people who like your Page, followers and people reached on Facebook and Instagram.

This lesson prepares you to:
- Understand your audience on Facebook and Instagram.
- Differentiate between people who like your Page, followers and people reached.
Growing your audience
Consider three things that are important in every ad: your customer, your creative and your copy. Let's explore each element a bit more. When you attract an audience on social media, your marketing messages can reach more people who are interested in your business.
Lucky Shrub
Disclaimer: Lucky Shrub is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses are not intentional.

Lucky Shrub is a garden design shop and nursery.
Who can you reach on Facebook?
You can use Facebook to reach your audience in several different ways. You are able to see things such as people who like your Page, followers and people your Page has reached.



Who can you reach on Instagram?
On Instagram, you are able to see followers and people reached. Here are a few examples.
Disclaimer: Hair Day is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses are not intentional.
Key takeaways:
- Your online audience is the group of people who you can reach with your messaging.
- When you attract more followers on Facebook and Instagram, you can reach more people who may care about your business.
Meta Blueprint
Course catalogue
Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp.