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Attract an audience on social media

Understanding your Instagram and Facebook audiences can help you reach more customers. Learn the difference between people who like your Page, followers and people reached on Facebook and Instagram.

This lesson prepares you to:

  • Understand your audience on Facebook and Instagram.
  • Differentiate between people who like your Page, followers and people reached.

Growing your audience

Consider three things that are important in every ad: your customer, your creative and your copy. Let's explore each element a bit more. When you attract an audience on social media, your marketing messages can reach more people who are interested in your business.

Lucky Shrub

Lucky Shrub is a one-stop shop for garden design and maintenance. It has a nursery that offers local delivery and a website that sells plants and gardening supplies.

Maria, the owner of Lucky Shrub, just created a Facebook Page for the shop. She posts images of gardens that Lucky Shrub has designed, as well as some of her favourite plants. She wants to attract more visitors to the Page to increase awareness of Lucky Shrub's new same-day plant delivery.

Maria wants to find more customers who are replanting their home gardens.

Disclaimer: Lucky Shrub is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses are not intentional.

Lucky Shrub is a garden design shop and nursery.

Who can you reach on Facebook?

You can use Facebook to reach your audience in several different ways. You are able to see things such as people who like your Page, followers and people your Page has reached.

These people actively like your company, brand or product. They are an engaged audience and they're usually eager to hear from you. When someone likes your Page, they're showing support for your business. People who like your Page also follow it automatically, which means that they may receive updates about it in their Feed. Your Page will also appear in the likes section of these people's Facebook profiles.

There are 3,007 people who like Lucky Shrub's Facebook Page. These people may see messages and updates from Lucky Shrub in their Feed, and people who visit their profiles can see that they like Lucky Shrub's Page.

These people want to stay updated on your company, brand or product. Followers of your Page may receive updates about it in their Feed. People can follow your Page even if they haven't liked it. People can also unfollow your Page.

Lucky Shrub has 1,881 followers. These people want to see messages and updates from Lucky Shrub's Page, and may see Maria's posts in their Feed.
These are people you reached with your message. This group is not as close to you, and it takes a bit more effort to reach them. When people who follow or like your Page share one of your posts, that post will reach a larger audience. People reached include people who like your Page, your followers and other people who saw the post. You can also use the 'people reached' information on your Page to promote a post to a larger audience or use advertising tools.

When Lucky Shrub's followers share the business's posts with their friends, the posts reach more people. If these new people like the posts, they may also decide to like or follow Lucky Shrub's Page or learn about Lucky Shrub's same-day plant delivery.

Who can you reach on Instagram?

On Instagram, you are able to see followers and people reached. Here are a few examples.

Disclaimer: Hair Day is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses are not intentional.

Key takeaways:

  • Your online audience is the group of people who you can reach with your messaging.
  • When you attract more followers on Facebook and Instagram, you can reach more people who may care about your business.

Meta Blueprint

Course catalogue

Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp.