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Earn money with Subscriptions

This course prepares you to use Subscriptions to monetise your content on Facebook and connect with fans directly.

Reward fans and add revenue with Subscriptions
Launch Subscriptions for your Page
Maximise engagement and promote Subscriptions

This lesson prepares you to:

  • Set up Subscriptions for your Page.
  • Generate revenue through recurring monthly subscriptions.

    • Benefits of Subscriptions

    Once you've created a Page, you can use Subscriptions to earn income from your content. Fans can then support your Page with monthly recurring payments in exchange for access to exclusive content.

    Subscriptions can also help you engage with fans directly, and through monetisation, you can create more of what they want to see.

    Once you've registered as a creator, you can also analyse supporter behaviour through the insights feature and improve your engagement strategy.
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    Grow your following with Subscriptions

    Subscriptions offers several important benefits, including:

    • Predictable earnings. Subscriptions can help you predict your potential monthly earnings and help you to plan your finances.
    • Creative flexibility. Subscriptions gives you the flexibility to tailor the experience your supporters have in a way that's authentic to your brand. It also provides a way to share distinct content with your top fans who want it the most.
    • Community engagement. If you have an engaged community, you can use Subscriptions as a source of revenue without the need to adjust your creative style or appeal to a wider audience to grow.
    • Analyse and share insights. The insights feature in Meta Business Suite enables you to see how many subscribers you have, how your content performs and how much revenue you generate. You can share achievements with your audience when you reach a significant subscriber count or engagement goal to generate excitement around the success of your Page.

    Supporter benefits

    With Subscriptions, your followers can:

    Your fans likely believe in what you do and want to help you succeed.

    Fans may seek a connection with you and want to participate in interactive experiences.

    You can reward your most loyal fans with supporter-only content, including polls, question-and-answer sessions, behind-the-scenes content and access to your content library.

    When you sign up to participate in Subscriptions, you need to offer at least one of three benefits to your supporters. To help them understand what they can expect to get from their subscription, you can customise the description of each benefit.

    Recognise supporters with a badge

    Every fan who supports your Page automatically receives a supporter badge that appears next to their name when they leave a comment. Supporters can choose to remove their badge at any time.

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    Eligibility for Subscriptions

    If you want to offer exclusive content and generate potential revenue from it, your Page must meet eligibility requirements for Subscriptions. These requirements include a minimum of 10,000 followers or 250+ return viewers.

    Pages also must meet one of the following criteria in the last 60 days:

    • 50,000 engagements on posts
    • 180,000 minutes of video watched by followers

    To begin, check your Page eligibility.
    Before you launch Subscriptions, your Page needs to comply with:

    Note: Subscriptions are available to Pages only in certain regions at this time.

    Key takeaways:

    • Use Subscriptions to help earn income from your content and give fans a way to support your Page.
    • Follow eligibility guidelines for Subscriptions.
    • Create exclusive content for fans who subscribe to your Page.

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