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Set marketing goals
Learn everything that you need to know about SMART marketing goals and why you should use them for your business.
This lesson prepares you to:
- Define SMART goals.
- Set SMART marketing goals for your business.
Why is it important to set goals?
Goals can help you stay focused on what you hope to accomplish with your marketing efforts. Goal setting can also help you stay motivated and give you a sense of direction. You can set specific goals to keep your team aligned and track your progress.
What is a SMART goal?
As you think about your own marketing goals, it helps to make them SMART. Let's take a closer look at each element of the SMART acronym.
Specific
Your goal should be clear and specific, and you should be able to write or say it in a way that anyone can understand. For example, sell 100 products, get 200 new subscribers or generate 20 qualified leads.
Measurable
Think about the metrics that you'll use to evaluate whether you've achieved your goal. They should be quantifiable things, such as sales, revenue or number of visitors to a website, measured in objective terms, such as quantity, quality or cost. These metrics will be reported in numbers, percentages or on a binary scale (yes or no).
Achievable
Be realistic. Set goals that are achievable for you and your team, and possible with your available resources.
Relevant
Make sure that your goals align with your wider business strategy.
Time-bound
Your goals should have a start and an end date. This will help you accomplish your goal by a certain deadline and track your progress along the way.
Little Lemon
Adriano, one of the founders of Little Lemon, needs to expand the business and is launching online ordering and local delivery. SMART goals will help Adriano increase awareness of these new offerings.
Disclaimer: Little Lemon is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses aren't intentional.
Little Lemon is a family-owned Mediterranean restaurant that serves traditional recipes with a modern twist.
Using SMART goals for a business
Adriano's SMART goal is to get an average of 50 online orders daily by the end of June. This is both specific and measurable. Little Lemon has a strong online presence, so 50 online orders is achievable.
It's also a relevant goal because it aligns with Little Lemon's business strategy of growing its online presence. And it's time-bound: the deadline is the end of June.
Key takeaways:
- A SMART goal is specific, measurable, achievable, relevant and time-bound.
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