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Communicate with customers on WhatsApp
Learn how to use WhatsApp Business to bring your business online, create a digital storefront and improve communication with your customers.
This lesson prepares you to:
- Discuss how people use WhatsApp to communicate and how it can help your business.
Managing customer communication more efficiently with WhatsApp
To manage your business, you may find yourself balancing multiple conversations at once. It's crucial to be able to communicate flexibly, securely and efficiently with customers.
For example, Wind & Wool is a boutique clothing shop focused on emerging designers and unique and sustainable brands. During the course of a day, the owner, Adelina, multitasks and talks with many different people at the same time, including her customers, family and friends. It's important for her to be easily accessible, in person and online.
Disclaimer: Wind & Wool is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses aren't intentional.
Wind & Wool is a modern retail experience focusing on emerging designers and unique and sustainable brands. It has both an e-commerce site and brick-and-mortar shops.
Using WhatsApp to communicate in different ways
WhatsApp provides an end-to-end-encrypted call and chat experience for people around the world, no matter the location, device or connection quality. This means that only the accounts communicating are part of the conversation. WhatsApp uses little data and battery life, so you can count on it to work reliably regardless of where you are. There are many different ways you can communicate on WhatsApp.
When Adelina started Wind & Wool, she used WhatsApp to have conversations with friends and family. As her business grows, she switches to WhatsApp Business in order to have conversations with her customers too.
Meet WhatsApp Business
People use WhatsApp to communicate with friends and family, but WhatsApp Business can help your business grow. It enables you to communicate with your customers in a conversational, approachable and accessible manner. The app is designed to help you showcase your products and services and communicate with your customers through features that automate, sort and enable you to respond quickly to messages.
For example, as Wind & Wool grows and its number of customers increases, Adelina needs to stay organised and responsive. She downloads WhatsApp Business because it has functionality designed specifically for business owners in addition to the WhatsApp features that she already uses.
Learn more about how to download WhatsApp Business for your device.
Key takeaways
- Use WhatsApp to text, make voice and video calls, send voice messages, engage in group chats and share photos, videos and files.
- Connect with your customers and create meaningful relationships through WhatsApp Business.
- Provide a better experience for your customers with features such as greetings, away messages, quick replies, labels and catalogues.
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Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp.
