What are ads that click to message?

Ads that click to message can help your business grow while building deeper customer relationships through 1-on-1 conversations. You can run them across Facebook, Instagram and Messenger Inbox in placements like Stories, Feeds and Marketplace.¹ Clicking or tapping the ad will quickly open up a conversation with your business in Messenger, Instagram or WhatsApp.

These campaigns have the potential to continuously improve over time—while also identifying the types of audiences most interested in engaging with your brand.