What is a shopping Custom Audience?

A shopping Custom Audience helps you re-engage shoppers who have shown interest in your shop on Facebook and Instagram by creating targeted ads specifically for them. Create Custom Audiences based on how shoppers engage with your home page, collection, products, add-to-cart actions and more.

You can also create a lookalike audience based on a shopping Custom Audience which matches your ads to new shoppers who share similar interests, behaviours or demographics to your current customers.

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