Meta for Business (formerly Facebook for Business)Meta for Business (formerly Facebook for Business)
Get started
Advertise
Learn
Support
chevron-down

Log in to Meta for Business

Manage your ad accounts and get personalised support.

Log in with Facebook
Start now

Go to Ads Manager

chevron-downchevron-down
Create a Page
Get started
Accomplish your goalsBuild awarenessReach new customersIncrease salesMonetise your contentStart with business toolsFacebook PageMeta Business SuiteShopsAds ManagerExplore appsFacebookInstagramMessengerWhatsApp
Advertise
Explore Meta adsIntro to advertisingAd performanceFacebook adsInstagram adsAd specificationsInspirationCreate an adGo to Ads Manager
Learn
Start a courseFree lessonsMeta certificationDiscover more insightsMarketing insightsBusiness newsCase studies
Support
Search for solutionsBusiness Help CentreGet supportView popular help topicsManaging accountsPublishing contentAdvertisingSelling productsMonetising contentWork with expertsMeta Business Partners
Search
Get startedAdvertiseLearnSupport
Start now

Go to Ads Manager

Create a Page
chevron-down

Log in to Meta for Business

Manage your ad accounts and get personalised support.

Log in with Facebook

Lead ads

Make it easier for customers to connect with just a few taps.

Create a lead ad
Something went wrong
We're having trouble with playing this video.
Learn more
Overview
Case studies
Get started
Tips
Help
Down arrow iconCase studies

Find out how businesses are engaging customers with lead ads on Meta technologies.

Read

aerial shot of TECOBI HQ
TECOBI

TECOBI used lead ads to boost its conversion rate by 68%.

Read

a happy couple that used Inside Real Estate looking at their new brown brick ranch home
Inside Real Estate

Inside Real Estate increased lead conversions, while keeping quality lead costs stable.

Read

Sarah Turner in a tie dye robe, playing with a dog
Sarah Turner

This copywriter turned entrepreneur benefited from a two-times lower cost per lead on Meta technologies compared to competitors.

Read

The Fives

The Fives Hotel & Residences used three lead generation solutions, including lead ads, to drive a 50% growth in their business, with a ten-times increase in revenue.

Read

Arise Solar

Arise Solar used lead ads to grow brand awareness with a 7.7-pt lift in standard ad recall and 4.8-pt lift in standard brand awareness.

Was this page helpful?

Related content

Advertising case studies: Find inspiring brand success stories
B2B: Facebook case studies
Facebook ads in stories: Facebook case study
Lead generation (marketing goal): Facebook case studies
Meta Business Partners: Case studies and success stories for businesses running Facebook and Instagram campaigns
Real estate industry: Facebook case studies

Meta technologies

Facebook
Instagram
Messenger
WhatsApp
Audience Network
Meta Quest
Workplace
Meta for Work

Tools

Free tools
Facebook Pages
Instagram profiles
Stories
Shops
Meta Business Suite
Facebook ads
Messenger ads
Instagram ads
Video ads
Ads Manager

Goals

Set up a Facebook Page
Build brand awareness
Promote your local business
Grow online sales
Promote your app
Generate leads
Measure and optimise ads
Retarget existing customers
View all goals

Business types

Small business
Large businesses
Agency
Media and publisher
Creator
Developer
Start-up
Business partner

Industries

Automotive
B2B
Consumer packaged goods
E-commerce
Education
Entertainment and media
Financial services
Gaming
Property
Restaurants
Retail
Technology and telecom
Travel

Inspiration

Meta Foresight
Campaign guidance
Business news
Case studies
Video
Events
Creative Hub

Skills and training

Online learning
Certification programmes
Webinars

Guides and resources

Ads guide
Safety and integrity
Business equity
Find a business partner
Site map

Business Help Centre

Create and manage accounts
Publish and distribute content
Advertise
Sell on Facebook and Instagram
Monetise your content or app
View all articles
© 2024 Meta
Follow Meta for Business (ex Facebook for Business) Facebook Page Social Media Channel
Follow Meta for Business (ex Facebook for Business) Instagram Social Media Channel
Follow Meta for Business (ex Facebook for Business) Twitter Social Media Channel
Follow Meta for Business (ex Facebook for Business) LinkedIn Social Media Channel
AboutDevelopersCareersPrivacyCookiesTermsHelp Centre
English (UK)English (US)EspañolPortuguês (Brasil)Français (France)Español (España)More languages

Log in to Meta for Business

Manage your ad accounts and get personalised support.

Log in with Facebook