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Update to Meta Ads Manager objectives
We are gradually introducing a new set of six campaign objectives in Ads Manager: awareness, traffic, engagement, leads, app promotion and sales.
Carousel
Facebook Feed
Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. Your Feed includes updates and posts from friends, Pages, groups and advertisers.
Use the video format in Feed to show off your product, service or brand in new ways. To capture attention quickly, use movement and sound to show the unique features of a product or tell your brand story.
See 
Design recommendations
- Image file type: JPG or PNG
- Video file type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text recommendations
- Primary text: 125 characters
- Headline: 32 characters
- Description: 18 characters
- Landing page URL: Required.
Technical requirements
- Number of carousel cards: 2 to 10
- Image maximum file size: 30 MB
- Video maximum file size: 4 GB
- Video duration: 1 second to 240 minutes
- Aspect ratio tolerance: 3%
All ads must comply with our Advertising Policies.
Choose a placement
Select a placement option to discover which objectives are available.
Choose a conversion location
The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.
View available calls to action
Not all calls to action may be available to you, depending on your industry.
