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Update to Meta Ads Manager objectives
We are gradually introducing a new set of six campaign objectives in Ads Manager: awareness, traffic, engagement, leads, app promotion and sales.
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Audience Network native, banner and interstitial
Audience Network brings the power of Facebook audience targeting to additional websites and mobile apps, giving marketers even more scale for their Facebook campaigns. Using Audience Network allows you to extend your ad campaigns beyond Facebook to reach people with native, banner and interstitial ads.
You can use the image format in Audience Network to show off your product, service or brand. Choose an interesting image of a product to encourage people to learn more about it, or use an eye-catching photo to showcase your brand personality.
Design recommendations
- File type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 398 x 208 pixels
Text recommendations
- Primary text: 125 characters
- Headline: 40 characters
- Description: 30 characters
Technical requirements
- Maximum file size: 30 MB
- Minimum width: 398 pixels
- Minimum height: 208 pixels
All ads must comply with our Advertising Policies.
Choose a placement
Select a placement option to discover which objectives are available.
 Native ad |  Banner ad | Interstitial ad |
Choose a conversion location
The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.
View available calls to action
Not all calls to action may be available to you, depending on your industry.
