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Ads automation tools

Power your ad performance with Meta's suite of automation products.

Automation level

Maximise the performance of your ad spend with AI and automation.

Jumplinks down arrow icon – Automation at the level you need Automation at the level you need

Meta Advantage Suite

Automate your ads with Meta Advantage suite.

Drive campaigns that are easier to create, deliver ads that are personalised and use our most advanced technology to earn you better results.

Meta Advantage

If you want greater manual control over your campaign, you can still choose the manual option for each of the steps in Ads Manager during campaign setup.

Meta Advantage+

Automate your entire campaign creation, or any of the core steps in the Meta Ads Manager campaign creation: Audience, budget/bidding, placement, creative and more.

Advantage campaigns

Advantage+ campaigns

As part of Meta's Advantage suite, we now offer several options to fully automate your ads, including Advantage+ shopping campaigns, Advantage+ catalogue ads, formerly dynamic ads, and Advantage+ app campaigns.

Advantage+ shopping campaigns

Meta's Advantage+ shopping campaigns are automated sales campaigns that leverage machine learning to serve your ads to the audiences most likely to convert, while better utilising your advertising budget. This product is best for performance-focused advertisers looking to drive online sales.

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Ad sample with awareness campaign objective chosen.
Tailored campaigns
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Tailored campaigns

Efficiently create ads and maximise their performance with our new campaign setup. It preloads your campaign's optimal settings based on your goal and uses Meta's automation technology to help get better results.

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Ready to get started?

See how ad automation can boost your campaign results.

Available on desktop and the Ads Manager app.

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