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Meta ads
Ad review, policy and support
Set your ad up for success – understand Meta's ad review process, Advertising Standards and available support channels.
Meta ad review
In order to help our advertisers better understand the ad review process, our policies and how our enforcement system works, we've developed this guide to help you learn how to prevent and resolve issues so you can focus on growing your business.
How does the Meta ads review process work?
Our system relies primarily on automation to apply our policies to the ads that run across our apps. However, we do use human reviewers to improve and train our automated systems, and in some cases, to manually review ads.
How long does the Meta ad review take?
These changes or edits to ads may result in another review:
- Targeting
- Creative (for example, images, text, links or videos)
- Optimisation
- Billing event
Understand advertising violations
Prevent compliance issues with your ad and create a people-friendly experience by understanding the most common advertising violations.
Download our guide featuring best practices for preventing and resolving policy violations.
Download guideResolve ad rejections
When an ad is rejected, we'll send you an email notification with a link to Business Support Home where you can find the reason for the rejection. Here are your options if your ad is rejected.
Download our guide featuring best practices for preventing and resolving policy violations.
Download guideAdvertising account restrictions
To support meaningful connections and experiences on our platform, we monitor and investigate the behaviour of advertisers and sellers on Meta technologies. In certain scenarios, we may place restrictions on businesses that limit their ability to advertise or sell on Meta. We consider whether an advertiser is:
- Severely or repeatedly violating our policies.
- Evading or attempting to evade our review process and enforcement actions.
- Using inauthentic user accounts to set up business assets and run ads across our technologies.
- Managing business assets that are connected to other abusive assets or displaying behaviour similar to business assets we've already taken down.
If you believe that your ad account, user account, Page or business account was incorrectly restricted, you can request a review of the decision in Business Support Home.
Typically, our review is completed in 48 hours, although it may take longer in some cases.
You will be notified of our decision via email. If we review your account and find that the activity is acceptable under our policies, your account will be reinstated and you will be able to advertise again.
Learn moreRelated resources
If your issue is related to a commerce account, business messaging account or if your account has been compromised, these additional resources may be valuable.
Advertisers who use our shopping solutions and run ads that get people to buy products from an Instagram or Facebook catalogue or Marketplace are subject to our Commerce Policies. Learn more here.
Ads that click to message have a thread-level checkpoint in addition to the standard ad review process to help make our technologies a safe and trustworthy place to connect, engage and do business. Learn more about ad policy issues related to ads that click to message here.
If you are having trouble accessing your personal account, or if it has been disabled, please follow this link.
Support options
Get guidance and support on advertising with us.
Meta Business Help Centre
Self-serve guidance available when you need it. Find the latest tips and resources, including troubleshooting ads, restricted accounts and more in the Meta Business Help Centre.
Business Support Home
Business Support Home provides a centralised place to monitor and improve compliance with our Meta Advertising Standards, Commerce Policies and other policies and terms.
Ready to get started?
Apply what you learned when creating your next ad.
Available on desktop and the Ads Manager app.
