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chevron-downSlideshow ads
Create lightweight, affordable video ads from images that you already have.
Make a video-sized impact without a video-sized budget.
Facebook slideshow ads are video-like ads that use motion, sound and text to tell your story beautifully across devices. They load quickly, so they play well on every connection speed.
Unlike some video ads, slideshow ads are quick and affordable to create. You can create a slideshow ad in minutes from desktop or mobile and use it to tell a story that develops over time. You can even create a slideshow ad out of stock images available in the ad creation process, or use an existing video.
When are slideshow ads your best option?
If you need to create an immersive experience quickly.
Slideshow ads are easy to make and edit with low production costs, but they have most of the experiential benefits of video.
If you want to make great ads directly from your Page or phone.
Choose from free stock images, rich video-editing tools and a wide range of music.
If you want to simplify a complex process or narrative.
When walking people through sequences or steps, images can help you show rather than tell.
If you need to reach people with slower connections.
Slideshow ads use five times less data than videos. You can use a slideshow version of your video ads in markets where people have slower connections and older devices.
Learn how to turn images into videos with slideshow ads in this free Blueprint course.
Create eye-catching slideshows from photos that you already have.
Highlight your benefits.
If your business has more than one benefit, use Slideshow to highlight each of them. Focus on showing one benefit per image by selecting a photo that communicates it clearly. Complement images by adding text to your slide show that is short and reinforces each benefit. Make sure that you keep the text in the same place on each photo so people don't have to search where to read.
Show off your products.
If you sell a physical object, keep it simple and show your audience exactly what you sell. Show off multiple styles of the same product or different products by using a short duration per image to grab attention. Keep the product in the same place on each image to minimise movement between frames.
Show how it works.
If your business is a service or an app, Slideshow is a great way to explain and demonstrate how your product or business works. Your first image should provide context that it's an ad for an app – consider showing the app logo or a phone with your app opened on the first screen, then go step by step. Select one photo that represents each step of the process. Keep the images simple and ensure that there is some space on the image to add text.
Tell your business story.
Does your business have a story that sets you apart from your competition? Tell that story with several images. Identify the key parts of your business's story that will resonate with your audience, and select one image to visualise each phase. You can play around with the order of the story, but it's best to choose a few words for each image to communicate your message.
Find more inspiration for your slideshow ads from the Creative Shop
Learn how to create a slideshow ad in Ads Manager in the Advertiser Help Centre.
Get Step-by-step InstructionsTry out your ideas in our creative sandbox – no technical skills needed.
Ready to show your ads to the world? Get details and specs for slideshow ads.
There's a mini production studio inside your phone.
Your phone is a small but mighty tool. Get tutorials for making thumb-stopping videos on a budget, and see the apps we recommend for creating video on mobile.
