The simplest way to reach more people on Instagram is to promote your story. If you want to create lasting awareness for your business and your content, the Brand Awareness objective helps deliver your ads to people who are most likely to remember them.

When you set up your ad, you'll have the opportunity to create a daily budget and a lifetime budget. Whatever you set as the lifetime budget for your ad is the maximum amount you'll pay.

When you create an ad with Facebook, you get insights about what's working – and what isn't. Use the metrics and test results to make adjustments to your creative, audience and message.