If you have a website, add a link in your bio so that people can easily find your online store. Next, add a pixel to your website to track events, such as when someone views a product or adds something to their shopping basket. You'll use this information when you create ads.

Don't forget to set up a shop or catalogue on Facebook and Instagram to make it even easier for people to browse your merchandise. Once your shop or catalogue is set up, you can tag products just like you'd tag people in your posts and stories.

Ads on Meta technologies help you reach your followers and people who are similar to your biggest fans. To maximise your sales potential, choose the website Conversions objective and deliver your ads to an audience of people who've visited your website.

As your campaigns are running, you get insights about what's working and what isn't. Use the metrics and test results to make adjustments to your creative, audience and message.