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Build your audience
Define your target market to build deeper connections with customers.
A thoughtfully defined target market can help guide the way you make connections with your customers through organic posts, messaging and ads. But how do you define a target market? Learn about the steps you can take to better understand your customer base, as well as the tools from Meta that can help along the way.
What is a target market?
A target market is the broad group of people that you've identified as your potential customers. They are the ones who will get the most value from your products or services, and they often share a few characteristics with each other, such as demographics, location and interests. A target audience, on the other hand, is the specific audience that you are trying to reach with a particular advertising campaign.
What are the benefits of establishing a target market?
Once you've established who your target market is, you can adjust your offerings as well as your marketing strategy to better align with their needs and interests. And when it comes time to advertise, knowing your target market can help you more easily define your target audience, which can help make your advertising efforts more effective and cost efficient.
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1. Learn more about your current followers and customers.
Think about your products and services, as well as the people who already benefit from everything you have to offer. A good place to start is your Facebook Page followers and Instagram followers – people who already find value in your business or brand. Ask yourself a few questions about these people. Are you aiming to sell to a particular demographic? What value do they get out of your business? What are their interests? Which of your posts or ads have resonated most with them?
If you are a new business, it could also be helpful to take a look at the types of people who are connecting with other businesses like yours to help you define your own target market.
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2. Engage your target market organically.
After you have identified the right demographics, traits and characteristics that your potential customers have in common, you can start building connections with them online by sharing content that’s relevant to their interests. By sharing content that resonates with your target market, you can increase engagement and build deeper connections with people who are interested in what you have to offer.
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3. Use tools from Meta to build or retarget audiences for ads.
When you’re ready to advertise, your target market can help you define the audience for your ad campaign. Tools such as the Meta Pixel or the Facebook SDK can also help you define an audience of people who have interacted with your website or app, which helps automate the way you build your audiences. You can also create a Custom Audience for retargeting campaigns, or a lookalike audience to reach people who are similar to your current customers.
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4. Measure your ads and optimise future campaigns.
After you’ve run ads with the target audience you’ve defined, take a look at the results. With measurement solutions from Meta, you can better understand what’s working best for your campaigns and get insights about the people who have interacted with your ads. With these learnings in mind, you can make adjustments to your target market and optimise your audiences for your next campaign.
