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Goals
Build brand awareness online.
Spread the word about your business and stay top of mind when you use Meta tools to increase brand awareness.
How to build brand awareness
Introduce followers to your business with posts.
Posts and stories can help get the word out about your business. Use these free tools to communicate with your audience and establish a relationship with your followers.
Create a PostYou’ll need a Page to start increasing awareness for your business on Facebook. Create your Page
Vary your posts to keep followers engaged.
Once you start posting, it’s important to mix up your content to keep followers interested. Try creating posts that educate, entertain, or get your followers talking about your business.
Posting regularly helps you stay in the minds of your followers.
Posting frequently helps keep your business relevant. When you post at least once a week, your audience can see that you are committed to your Page, your business and your customers.
Create a content plan for your business.
Planning your posts ahead of time helps you stay on a regular posting schedule and helps you prepare in advance to put out quality posts.
Grow awareness for your business with ad campaigns.
Use the brand awareness ad objective to increase recognition and reach new people who are likely to be interested in your business.
Create an ad
Choose your duration and monitor results.
We recommend running your ads for at least seven days to find the right audience for your business. Try measuring results with Estimated Ad Recall Lift, or the estimated percentage of people who remember your ad.
Use automatic placement for your campaign.
Automatic placement gives Meta the widest range of possible places to serve your ad, and serves them based on where they'll perform best, whether that's on Facebook, Instagram or an Audience Network.
Level up your mobile ads.
Explore creative tips, inspiration and tools to improve your ads.
Tell your brand story with video ads.
You can run video ads to showcase your business for customers who are likely to be interested. Use metrics like video plays or time watched to measure performance.
Create an Ad
Follow creative best practices for video ads.
- Capture the attention in the first few seconds of your video.
- Trim your video to fifteen seconds or less.
- Delight with sound on, but add captions for viewers who have their sound off.
- Ensure your video can be cropped for different formats.
Create affordable video ads from images that you already have..
Use the slideshow ad format to create video ads from still images you already have. Slideshow ads can be created in minutes directly from your Page or phone and use 5x less data than video ads.
Monitor the results of your video ads.
When using video ads for brand awareness, be sure to monitor performance. This could be the number of video plays or the average time people spend watching your video.
Educate customers by sending them to your website.
Use Website Visitors ads to send interested customers to your website, where you can inform them about the products or services you offer. You can use metrics like clicks and views to measure the effectiveness of your campaign.
Create an Ad
Follow the best practices for Website Visitor ads.
Get started by choosing the Get More Website Visitors goal. Then select your audience and duration. You can send visitors to any webpage you own, whether it’s the homepage, an event page or a particular product page.
Pay attention to your audience size.
Make sure to pay attention to the estimated audience size for your campaign. Too broad, and your ads won’t reach the people most likely to be interested in your business. Too narrow, and you may not reach enough people to get the results you want.
Monitor performance for Website Visitors ads.
Make sure to monitor the spend and performance of your ads as well. For Website Visitors ads, look for results like Link Clicks, Cost per Link Click, Reach or Post Engagement.
FAQs
When setting up your first ad, consider both budget allocation and duration. Understanding both will help you control costs and maximise results.
Budget allocation: You can set budgets for individual ads or entire campaigns. Find the method that works best for your business.
Budget duration: You can set a timeframe for your ad or campaign. We recommend running your campaign for at least seven days to find the audience that's right for your ads. Finally, you can set a daily or lifetime limit on your spend so you only use what's in your budget.
Learn about budget fundamentalsEasily manage all of your accounts at once with Meta Business Suite. Respond to comments, messages and create posts and ads for Facebook and Instagram, all in one place.
Learn about Meta Business SuiteMake your vision a reality with help from creative partners. These trusted third-party companies combine art and technology to produce high-quality assets that help drive results for your business across Meta's apps and services.
Learn more about our creative partners.
