Goal icon - small business chat with customers

Chat with customers

Build relationships and grow your business with messaging.

Man wearing apron and working in a bakery uses chat to communicate with customer.
Message people where they spend their time across Meta technologies.

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Step 1

1. See how conversation helps throughout the customer journey.

Whether it's making an enquiry, buying a product or getting support after a purchase, messaging can remove friction from your customer's journey. Start by doing some research to learn where conversation can help you increase sales, loyalty and trust.

Down arrow icon – Chat with customers for small businessRelated resources

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Step 2

2. Message with people on their favourite apps.

Have more conversations with customers where they're already spending time. With Messenger, Instagram and WhatsApp, you'll have access to free tools such as greetings, quick replies, tab systems for organising threads and more. And with Facebook Business Suite, you can manage messages across multiple technologies in one place.

Down arrow icon – Chat with customers for small businessGet started

Down arrow icon – Chat with customers for small businessRelated resources

3

Step 3

3. Make it easy for customers to get in touch.

Add Send message buttons to your Facebook Page and Instagram profile to let customers message you with just one tap. And by setting up a shop on Facebook or Instagram, customers can chat with you directly while they browse your products.

People can reach you from beyond our apps too. Chat Plugin lets you chat with customers while they explore your website. And you can place QR codes on packaging, shopfronts or receipts to enable convenient messaging through WhatsApp or Messenger.

Down arrow icon – Chat with customers for small businessGet started

Down arrow icon – Chat with customers for small businessRelated resources

4

Step 4

4. Use ads to start more conversations.

Ads that click to message can help grow your inbox – and your business.

People can book appointments, ask questions about pricing or get recommendations directly from your ad. By giving people a quick way to chat, you can reduce friction on the path to purchase and help give new customers more confidence to buy.

Down arrow icon – Chat with customers for small businessRelated resources

Success story

Organicwa uses Messenger to scale up its online business and sees 11,000 orders in 30 days.

6x increase in return on ad spend with ads that click to Messenger

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