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Effective marketing is built on understanding what drives results. Gain a better understanding of your marketing with Meta measurement solutions.
How to learn and optimise with measurement
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1. Understand the value of your campaigns.
Lift studies help you understand the incremental impact of your ads by measuring brand impact or conversion rates from people who have seen an ad versus those who have not. Select from Conversion Lift, GeoLift and Brand Lift to get insights into the incremental value of your ads.
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2. Compare advertising strategies.
A/B testing lets you compare strategies and helps you determine which ads and techniques are most effective. Test variables such as creative, audience or placement – so you can see what's working and optimise future campaigns.
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3. Gain campaign insights.
Ads Reporting helps surface optimisation opportunities and troubleshoot underperforming campaigns. Explore custom reports and benchmarks to make informed adjustments to your campaign.
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4. Measure across channels.
Marketing mix modelling (MMM) helps businesses understand the incremental sales impact and ROI of marketing and non-marketing activities across channels. Meta's MMM feed provides accurate and standardised core metrics with granular data inputs for use by modelling teams. Marketers can get started with the MMM feed via a partner, Meta representative or by downloading data directly from the ads API.
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Success story
The American global hospitality and entertainment company, MGM Resorts, used A/B testing to garner insights into travel motivations post-pandemic. By optimising their creative messaging, the company was able to increase their return on ad spend by 8 times.
8X Increased return on ad spend *
Meta Business Partners
Find a partner to help you learn from results.
Measurement partners can help you track performance on Meta and across your marketing mix.
