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Data enables media performance by helping businesses reach relevant people with the right content at the right time.
How to maximise your marketing with data
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1. Enable cross-channel data sources.
Real-time data, powered by tools such as the Meta pixel, SDK and the Conversions API, can help get your ads in front of the people who are most likely to take the action that you're seeking.
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2. Set clear business goals for your ads.
Data and media are deeply interconnected. An optimal media configuration can help maximise marketing data's effectiveness. Start by aligning business goals with advertising objectives, optimisation and bidding.
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3. Simplify your account structure.
Account simplification gives the system the flexibility it needs to test, learn and optimise ad delivery. Taking steps such as combining ad sets and campaigns helps the system find the best opportunities.
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4. Gain efficiency and effectiveness with automation.
Powered by data, automated budget, audience, creative and placement tools help optimise individual aspects of your campaign.
End-to-end automation tools such as Advantage+ shopping campaigns and Advantage+ app campaigns use machine learning to help you automate your campaign in its entirety for more efficient and effective advertising.
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Success story
Tommy Hilfiger Greece increased sales and revenue with better data from the Conversions API.
72% increase in online sales*
50% increase in revenue*
2.9x increase in return on ad spend *
Meta Business Partners
Find a partner to help you power your media with data.
Expert partners offer powerful solutions to help maximise data effectiveness, while supporting the increasing of media performance.
