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Give your followers an opportunity to buy from every post or story on Facebook and Instagram. Find out how to use tags and stickers to reveal information – such as price and a short description – with just a tap.
How to increase discovery with shoppable photos and videos
Enable shopping on Meta technologies.
Make sure that your business is eligible and set up shopping tools.
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1. Make your content shoppable with product tags and stickers.
Tagging your products frequently can help encourage your customers to tap and buy. Followers can click on tags and stickers to view product information and easily make a purchase on your website or directly in-app with checkout. Try it out on different formats such as Feed on Facebook, Stories and Reels on Instagram.
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2. Build anticipation for a product launch on Instagram.
Businesses that have activated Checkout on Instagram1 have access to product launches, which helps them launch new and exclusive products directly on Instagram with features such as push notifications and countdown stickers to build anticipation amongst shoppers. A strong product launch strategy encompasses pre-promotion, audience education and creator partnerships to build excitement amongst followers.
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3. Partner with creators to sell your products on Instagram.
Businesses that have activated Checkout on Instagram1 can allow creators and other brands to tag a seller's products in a post, allowing people to shop inspiring looks from the creators they love without leaving Instagram. Consider giving access to creators you've worked with on brand campaigns, PR companies, publications or friends and family of the brand and employees.
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