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Shopping experiences across Meta technologies help people to find inspiration, discover products they love and make purchases with ease. With tools such as Commerce Manager and Shops on Facebook and Instagram, you can manage your catalogues and help people buy at the moment of discovery.
How to enable shopping on Meta technologies:
Create an online presence.
Create a Page or a business profile to access tools and products that can help you reach your business goals.
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1. Make sure that your business is eligible.
All businesses selling on Facebook, Instagram and WhatsApp must meet certain criteria.
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2. Set up Commerce Manager or work with a partner.
Before you set up a shop, you'll need to create a single catalogue holding information about all of the items you want to advertise or sell with Commerce Manager. To add products to your catalogue, you can connect your catalogue to an e-commerce platform, add them manually or use the commerce platform APIs to build a direct integration.
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3. Create your shop on Facebook and Instagram.
Your shop is a free, customisable storefront that enables people to explore your products without leaving Facebook or Instagram. It's a single experience on both apps that allows people to shop in their Feed.
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4. Set up checkout on Facebook and Instagram.
Checkout is a quick, easy and secure way for people to buy your products on Instagram and Facebook without leaving the app. Shoppers can checkout using Meta Pay, and their payment credentials can be stored for future purchases.
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