Reach people who have interacted with your client's business.

The Meta pixel and SDK help you deliver ads to people who are already interacting with your client's business online. The pixel tracks events such as ad clicks, website visits, add-to-cart activity and purchases – and the SDK gives you similar insights about in-app actions.

The custom audience is a core component for re-engaging your audience. You can manually create one from a list of customer names and information. Alternatively, you can use your client's pixel or SDK to automatically add people to a custom audience, based on actions you're most interested in targeting.

Maximise your client's ad budget by delivering ads that are relevant to where people are in their customer journey and what they're interested in buying. Try dynamic ads to automatically show the most relevant items from a catalogue, or restart the conversation with sponsored messages to the people who have already engaged with your client.

Check the performance of your retargeting campaign using Meta measurement tools. With analytics, A/B tests and attribution reports, you can see the impact of your ads on purchasing decisions and improve your strategy for future campaigns.