About data sources in Meta Business Manager

An events data source tracks the actions (for example, views, adds to cart or purchases) people take on your website, mobile app or in your store. An events data source can be a tool, connection, piece of code or other object.

Data sources in Meta Business Manager include:

• Catalogues
• Pixels
• Offline event sets
• Events datasets
• Custom conversions
• Properties
• Event source groups
• Shared audiences
• Page structures
• Business creative folders

To add or remove data sources and edit permissions, go to Business settings, then Data sources.