How to set up your Meta pixel with a business account

The Meta pixel is a piece of code that's put on a business's website that logs conversion events by people on a particular page. The data captured by the pixel can help you build audiences and inform insights about how people interact with your website. To add your pixel to your business portfolio, you need to create a dataset or add it to an existing dataset. Learn more about datasets.

You may want to create a dataset and set up your pixel using a business portfolio if:

• Your business has a business portfolio.
• Someone else manages your Meta ads.
• If your business has more than one website or more than one major product or service.
• If you want to take advantage of the pixel's measurement capabilities but you're not ready to start creating ads.

If you would prefer to create a dataset using your individual ad account, learn how to set up and install a pixel.

Note: You can create up to 100 datasets in your business portfolio. If you reach the limit of 100 datasets in your business portfolio but you need to create another dataset, you can either:

• Create a new ad account within a different business portfolio. Or create a new ad account that isn't part of a business portfolio. Then, you can create one new dataset in your new ad account. You can also assign access to the new ad account and new dataset to your business portfolio.
• Create a second business portfolio, which will let you create an additional 100 datasets.

• You must have access to a business portfolio. If you don't, you can create one.
• You must have full control of the business portfolio.

Remember that you can't delete a dataset or transfer it to another business portfolio. Learn more about how to share your Meta pixel instead.

1. Go to Business settings in Meta Business Manager.
2. Select your business.
3. In the sidebar, under Data sources, select Datasets.
4. Click Add by the search bar at the top of the page.
5. Enter a name for your dataset.
6. Optional: Add people, connected assets and assign partners for your dataset.

1. Go to Events Manager.
2. In the sidebar, select Data sources, then select your dataset.
3. Click Set up Meta pixel. Choose whether to install the pixel code manually to your website or through a partner integration. Then follow the relevant instructions below.

To install code manually

1. Copy the pixel base code.
2. Find the header of your website or locate the header template in your CMS or web platform.
3. Paste the base code at the bottom of the header section, just above the closing head (</head>) tag, on every page of your website. Your ID will be included in your base code, and you can use one ID across your whole website.
4. Click Continue.
5. Optional: Toggle on Automatic advanced matching and verify the customer information that you want to send.
6. Click Continue.
7. Add events using the event setup tool or by manually adding code to your website.
   • To use the event setup tool: Click Open event setup tool and follow the onscreen instructions to add events and parameters without the need for additional coding. If you need additional help, learn how to use the event setup tool.
   • To use manual setup: Click Install events using code to learn how to set up the Meta pixel using code.

To check for partner

1. Select your partner and follow the onscreen instructions to set up the pixel and events.

After you've set up the pixel on your website, learn how to make sure that your pixel is working correctly. Then, learn how to add people to your pixel in Business Manager.

Learn more

• About datasets in Events Manager