About Ad Centre on your Facebook Page

Ad Centre is a tab on your Page where you can edit and view results for all of your ads. By viewing your ad insights in one place, you can better manage all current and previous ads from your Page and explore opportunities to improve them.

Note: The Ad Centre tab is for managing ads that you create from your Page. For ads that you create through Meta Ads Manager, go to Ads Manager to view their insights.

Within the Ad Centre tab, you will find the following sections:

• Summary: This section is a summary of your recent ad performance. At the bottom of the summary, you will also see recommendations to boost posts that are performing well.
• Ads: This section lists all the ads you've created from Page. You can select a specific ad to view more detailed metrics or edit things such as your ad's budget. You can also pause or delete after selecting a specific ad.
• Tools: This section includes useful tools to help you complete your account and optimise your ads.
• Automated ads: This section is only available if you've created automated ads or have set up Automatically boost posts. You'll find a list of all your automated ads and a summary of recent results.