Meta Business Help Centre

About block lists

To view partner-publisher lists in the Brand safety and suitability hub, you need a business portfolio in Meta Business Manager.

Some features are being introduced gradually. They may not be available to you yet.

Block lists can stop your ads from appearing in places you don't consider suitable for your brand or campaign. This can include apps in Meta Audience Network, Facebook in-stream videos, ads on Facebook Reels, ads on Instagram Reels and Instagram profile feed.

Apply a block list when you want to use these placements, but have brand suitability needs. You can also download and review our partner-publisher list or get help with your block list strategy from a Meta Business Partner specialising in brand suitability.

Learn more

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