Add a message for leads to your instant form

1. Begin creating an instant form for your lead ad.
2. Click Message for leads on the instant form pop-up window.
3. Edit the Headline if needed. You can use up to 60 characters.
4. Enter a Description to provide additional information about why people should click on the button. People will see this information after they've submitted your form.
5. Choose your preferred call-to-action button from the drop-down menu.
6. Include additional information for your call-to-action button. If you choose:

• View website, add the link to your website.
• View file, click + Add Media to upload a file. Note: A PDF that fails malware scanning or contains incompatible features, such as embedded JavaScript, sound or animation, will be rejected during the ad review process.
• Call business, add a phone number.

1. Customise the call-to-action text. You can use up to 60 characters.
2. Click the arrows under Form preview to preview each section of your form.
3. Continue to complete the instant form.

Once your ad has been approved, your instant form will display your message for leads to everyone who submits the form.

• Create a lead ad from Meta Ads Manager
• Add an intro section to your instant form
• Add custom questions to your instant form