About dynamic ads for lead generation

You can use dynamic ads for lead generation to encourage people to indicate interest in a product by submitting their contact information via an Instant Form. While standard dynamic ads direct users to an external page, dynamic ads for lead generation let you acquire customer information and intent directly on Facebook. Once people have seen a specific product or service within your catalogue, they can click on the ad and fill in a form. You will then receive their contact information.

This ad format uses images and details from your catalogue, personalised to each person based on what they are most likely to respond to. For example, a real estate agent can use dynamic ads to showcase their available properties. The houses shown to each person will vary based on their interests.

You can use dynamic ads for lead generation to:

• Show the right products: Display the most relevant products from your catalogue based on products people viewed on your website or in your app.
• Scale your ad creation: Promote all of your products with unique ad creative without configuring each individual ad.
• Find higher-quality leads: Reach people who may be interested in the specific details of a single product.
• Encourage people to share their information: Use an Instant Form to capture leads data and follow up with prospective customers later.

Dynamic ads for lead generation can be used by all advertisers, but may be especially helpful for those in automotive, real estate and travel industries. You can use dynamic ads to highlight vehicle inventory, local real estate listings or potential travel destinations and understand which options people are most interested in when they submit the form.