About lead generation in Instagram Direct and Messenger

Businesses can generate and qualify leads through an automated question and answer flow in Instagram Direct or Messenger. When you set up a campaign in Meta Ads Manager using the engagement or leads objective, select Instagram Direct or Messenger based on where you would like to speak to customers and create an automated chat template. Your ad will send people interested in your business to continue the conversation on your selected messaging platform where you can gather customer preferences and prioritise the most qualified leads.

Benefits of lead generation in Instagram Direct and Messenger

• Improve the quality of generated leads.
• Nurture a high volume of leads at a lower cost than phone and in a more engaging and responsive way than email.
• Connect a third-party CRM system to Meta to download and integrate your leads.

For example, say that you are a beauty salon which typically needs to qualify potential customers and nurture them. An automated chat template using Instagram Direct or Messenger allows people to start a conversation with you about their needs and budget. Then, you can conveniently continue the conversation to schedule appointments or share more information about your services.