About using ads on Meta technologies to reach people using iOS 14.5 or later devices

Refer to the sections below to learn about creating ads that run across Meta technologies that are meant to reach people using iOS 14.5 or later devices.

To create website conversion campaigns that are meant to reach people using iOS 14.5 and later, you can use Aggregated Event Measurement. Learn about Aggregated Event Measurement.

When you create website conversion campaigns that are meant to reach people using iOS 14.5 and later devices, take the following into consideration:

• Set up: There are no actions that you need to take to use Aggregated Event Measurement for website campaigns.
• Targeting: As more devices update to iOS 14 or later versions, the size of your app activity custom audiences, website custom audiences and app connections audiences may decrease. Alternative targeting strategies to consider are using a broad audience for inclusion or using targeting expansion.

To create app re-engagement campaigns that are meant to reach people using iOS 14.5 and later, you can use Aggregated Event Measurement for sales campaigns with catalogue turned on or off, lead campaigns and engagement campaigns when the destination is set to a mobile app. Learn about Aggregated Event Measurement.

When you create app re-engagement campaigns that are meant to reach people using iOS 14.5 and later devices, take the following into consideration:

• Setup: Check if your app is eligible for Aggregated Event Measurement. If your app is eligible, you're ready to run iOS 14+ ads for app re-engagement campaigns.
• Targeting: As more devices update to iOS 14 or later versions, the size of your app activity custom audiences, website custom audiences and app connections audiences may decrease. Alternative targeting strategies to consider are using a broad audience for inclusion or using targeting expansion.
• Attribution settings: For certain types of campaigns, not all attribution settings will be available. Learn about the attribution setting.
• Reporting: Reporting for iOS 14+ ads for app re-engagement campaigns may differ from reporting for other types of campaigns. Learn about reporting for app events sent through Aggregated Event Measurement.

To create app promotion campaigns that are meant to reach people using iOS 14.5 and later, also called iOS 14+ campaigns, you can use Aggregated Event Measurement or Apple's SKAdNetwork as your campaign attribution method. Learn about Aggregated Event Measurement and about configuring Apple's SKAdNetwork in Meta Events Manager.

When you create iOS 14+ app promotion campaigns that are meant to reach people using iOS 14.5 and later devices, take the following into consideration:

• Setup:

  • To use Aggregated Event Measurement for iOS 14+ app promotion campaigns, check if your app is eligible for Aggregated Event Measurement. If your app is eligible, you're ready to run iOS 14+ ads for app promotion campaigns.
  • To use SKAdNetwork for iOS 14+ app promotion campaigns, prepare your app setup for SKAdNetwork configuration and then configure Apple's SKAdNetwork.
• Ad accounts and campaigns: If you create an iOS 14+ campaign, there are several changes that you may need to make to your ad accounts, campaigns and ad sets. Learn about ad account and campaign consideration for people using iOS 14.5 or later devices.
• Targeting: As more devices update to iOS 14 or later versions, the size of your app activity custom audiences, website custom audiences and app connections audiences may decrease. Alternative targeting strategies to consider are using a broad audience for inclusion or using targeting expansion.
• Attribution settings: For certain types of campaigns, not all attribution settings will be available. Learn about the attribution setting.
• Reporting: Reporting for iOS 14+ campaigns may differ from reporting for other types of campaigns. Learn about reporting for app events sent through Aggregated Event Measurement and about Meta Ads Manager reporting for Apple's SKAdNetwork.

• Ads Manager reporting differences between Meta's Aggregated Event Measurement and Apple's SKAdNetwork