About the attribution setting

Note: Attribution setting has replaced conversion window.

The attribution setting is a finite period of time during which conversions can be credited to your ads and used to inform campaign optimisation. Our system may help improve performance by showing your ads to those people who find them most relevant.

You can choose your attribution setting at the ad set level when you create a campaign or edit an existing campaign in Meta Ads Manager. The attribution settings that we currently support are:

Click-through

• 1-day
• 7-day

View-through

• 1 day

Engaged view

• 1-day

For certain types of campaigns, not all attribution settings will be available. These include:

• iOS 14 and above app re-engagement campaigns using Meta's attribution, also known as Aggregated Event Measurement, which reports using 1-day or 7-day click attribution, depending on the attribution setting that you chose in Ads Manager.
• iOS 14 and above app install campaigns using Meta's attribution, which reports using 1-day or 7-day click, depending on the attribution setting that you chose in Ads Manager. For iOS 14 and above app install campaigns using SKAdNetwork, the attribution setting for these campaigns will be reporting using "From Apple’s SKAdNetwork".
• We don't support attribution settings that contain 1-day engaged view on any app ads campaigns.

• About engaged view
• Reporting differences between Meta's Aggregated Event Measurement and Apple's SKAdNetwork
• How Aggregated Event Measurement and Apple's SKAdNetwork may affect your ads and reporting
• About actions attributed to your ad