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Meta Blueprint > Credentials > Meta Certified Digital Marketing Associate
100-101: Meta Certified Digital Marketing Associate
Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses, and they can use foundational tools to build campaigns.
About the Meta Certified Digital Marketing Associate exam
Duration:
90 minutes Exam audience:
This exam is for entry-level marketers, including students, job seekers and people changing careers.
See all certificationsSelf-guided sessions and resources
Practice test
Use this 30-question self-assessment to check whether you're ready for the Digital Marketing Associate exam and find the gaps in your current knowledge. It's a time-saving tool to focus your learning. Test your skills
Online courses
Meta Blueprint offers curated on-screen marketing courses to help you build your digital skills. Start studying
Study guide
This digital marketing guide breaks down the information you'll need to earn your certification and can help you structure your own Meta Blueprint study plan. It includes a glossary and highlights from the curriculum to accelerate your path to becoming an expert. Download the guide
Ready to take your exam?
Frequently asked questions about the digital marketing associate exam
Q: In what languages is this exam offered?
A: Traditional Chinese, English, German, Korean, Portuguese (Brazilian) and Spanish (Latin American) Q: When will my certification expire?
A: Your certification is valid for two (2) years from the day earned.
A: Traditional Chinese, English, German, Korean, Portuguese (Brazilian) and Spanish (Latin American) Q: When will my certification expire?
A: Your certification is valid for two (2) years from the day earned.
Q: What does the exam cover and are certain topics more important than others?
A: The Digital Marketing Associate Exam consists of the following sections. The percentages reveal how much each section will count towards your final score. Use this breakdown to guide your studying and develop the skills that are most critical to earning a certification and advancing your career. The value of Meta technologies (8%)
This section will test your ability to:
This section will test your ability to:
This section will test your ability to:
This section will test your ability to:
This section will test your ability to:
A: The Digital Marketing Associate Exam consists of the following sections. The percentages reveal how much each section will count towards your final score. Use this breakdown to guide your studying and develop the skills that are most critical to earning a certification and advancing your career. The value of Meta technologies (8%)
This section will test your ability to:
- Identify Meta technologies.
- Communicate the value proposition of Meta technologies for businesses.
This section will test your ability to:
- Identify the steps to establish a business presence on Facebook, Instagram and WhatsApp, and the tools needed to engage with audiences.
- Explain the process to customise settings within Meta Ads Manager.
- Apply creative best practices optimised for mobile experiences.
This section will test your ability to:
- Recognise the value of advertising on Meta technologies.
- Recognise the importance of matching business goals to ad campaign objectives.
- Communicate the value of the Meta pixel and the Conversions API.
- Describe how people are charged for ads and where the ads are shown.
- Identify data privacy protections and common ad policies.
This section will test your ability to:
- Identify the differences among boosting a Page post, promoting a post on Instagram and creating an ad in Ads Manager.
- Identify settings available at the campaign, ad set and ad level.
- Determine the ad campaign objective to achieve business goals.
- Identify ad targeting capabilities.
- Determine the appropriate ad formats for a given scenario.
- Identify budget and ad scheduling options.
- Identify the relationship between budget and estimated results.
This section will test your ability to:
- Identify campaign results through Meta Ads Reporting.
- Measure the success of a campaign.
Q: How do I get recertified?
A: Your certification expires two (2) years from the date it was issued. To renew your certification, you will need to retake the Digital Marketing Associate exam. Please note the following:
To retake the exam, schedule an exam appointment. After passing the exam, you'll receive a recertification confirmation email.
A: Your certification expires two (2) years from the date it was issued. To renew your certification, you will need to retake the Digital Marketing Associate exam. Please note the following:
- The exam has 60 questions and is 90 minutes long.
- The passing score is 700 out of 1,000.
- There is a 5-day waiting period to retake the exam, if you don't pass.
- You have access to free study materials.
To retake the exam, schedule an exam appointment. After passing the exam, you'll receive a recertification confirmation email.
