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Attention: The Meta Certified Discovery Commerce Specialist track will no longer be offered after 31 March 2024. The Meta Certified Performance Marketing Specialist track will be introduced as a successor, which offers enhanced skills and opportunities for growth. This track will be available starting 31 March 2024.
Meta Blueprint > Credentials > Meta Certified Media Buying Professional
410-101: Meta Certified Media Buying Professional
Media Buying Professionals can optimise, report on and effectively use the tools needed to activate ad campaigns with Meta technologies.
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About the Meta Certified Media Buying Professional exam
Duration:
105 minutes Exam audience:
This exam is for digital media buyers, account salespeople, account managers, account executives, marketing executives, social media managers, brand marketers and marketing consultants.
See all certificationsAfter you've passed the Media Buying Professional exam, you can earn a Meta Certified Discovery Commerce Specialist badge and a Meta Certified Technical Implementation Specialist badge:
Expand your skills to help deliver personalised experiences, relevant and engaging creative, frictionless purchases and effective measurement on Meta technologies. Start here
Expand your skills to guide the technical implementation and troubleshooting of key marketing technologies. Start hereSelf-guided sessions and resources
Practice test
Use this 30-question self-assessment to check whether you're ready for the Media buying professional exam and find the gaps in your current knowledge. It's a time-saving tool to focus your learning. Test your skills
Online courses
Meta Blueprint offers curated on-screen media buying courses to help you build your digital skills. Start studying
Study guide
This guide breaks down the information that you'll need to become a Media Buying Professional and can help you structure your own Meta Blueprint study plan. It includes a glossary and highlights from the curriculum to accelerate your path to becoming an expert. Download the guide
Virtual classes: Meta certification prep
Improve your digital marketing campaigns and prepare for a Meta Certified Media Buying Professional, Meta Certified Media Planning Professional, Meta Certified Marketing Science Professional, Meta Certified Digital Marketing Associate or Meta Certified Marketing Developer exam with live training workshops, or discover previously recorded webinars and learn at your own pace. Enrol now
Focused virtual instruction: training by topic
Join expert instructors as they teach specific marketing topics, such as measurement, targeting, video creative best practices, ad policies and more. Explore an expansive library of live workshops, as well as previously recorded webinars. Enrol now
Ready to take your exam?
Frequently asked questions about the Media Buying Professional exam
Q: In what languages is this exam offered?
A: Simplified Chinese, Traditional Chinese, English, French, German, Japanese, Korean, Portuguese (Brazilian) and Spanish (Latin American) Q: When will my certification expire?
A: Your certification is valid for one (1) year from the day earned.
A: Simplified Chinese, Traditional Chinese, English, French, German, Japanese, Korean, Portuguese (Brazilian) and Spanish (Latin American) Q: When will my certification expire?
A: Your certification is valid for one (1) year from the day earned.
Q: What does the exam cover and are certain topics more important than others?
A: The Media Buying Professional exam includes the sections below. The percentages represent how much each section counts towards your final mark. Use this breakdown to guide your studying. Review and master the skills that are critical to earning certification and advancing your career. Campaign activation (31%)
This section will test your ability to:
This section will test your ability to:
This section will test your ability to:
This section will test your ability to:
This section will test your ability to:
A: The Media Buying Professional exam includes the sections below. The percentages represent how much each section counts towards your final mark. Use this breakdown to guide your studying. Review and master the skills that are critical to earning certification and advancing your career. Campaign activation (31%)
This section will test your ability to:
- Set up campaigns to achieve business outcomes.
- Build and implement targeting.
- Implement appropriate buying types and bidding strategies.
- Set up brand safety controls.
This section will test your ability to:
- Prepare reports to track appropriate measurements.
- Analyse reporting.
This section will test your ability to:
- Apply creative best practices.
- Implement creative formats and placements.
- Recall common ad creative policies.
This section will test your ability to:
- Optimise campaigns for a given scenario according to best practices for delivery.
- Demonstrate knowledge of auction dynamics.
This section will test your ability to:
- Configure and update data sources in Meta Events Manager.
- Navigate business settings and assign permissions in Meta Business Manager.
- Perform catalogue management in Commerce Manager.
- Set up, run and analyse experiments.
Q: How do I get recertified?
A: You have two options for recertification:
A: You have two options for recertification:
Option 1: Complete online courses and assessment (refresh).
If you choose this option, please note the following:
- The refresh option is available prior to the certification expiry date only.
- The online courses are self-paced and should take approximately two hours to complete.
- Both the courses and assessment are unproctored and only available online.
- The assessment is pass or fail.
- You may retake the assessment after a 24-hour period. Retakes are unlimited, as long as your certification hasn't lapsed.
To start your refresh, go to CertMetrics and click Schedule an exam. Next to Meta Certified Media Buying Professional, click Refresh.
Option 2: Retake the exam.
If you choose this option, please note the following:
- The exam has 60 questions and is 105 minutes long.
- The passing score is 700 out of 1,000.
- There is a five-day waiting period to retake the exam if you don't pass.
To retake the exam, go to CertMetrics and click Schedule an exam. Next to Meta Certified Media Buying Professional, click Schedule my exam.
Once you've met the requirements for recertification, you'll receive an email confirming your recertification and your new certification expiry date.
