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How to make your Instagram content stand out
This course teaches you how to develop a creative plan and use different formats to create content that stands out on Instagram.
This lesson prepares you to:
- Develop a creative content strategy for your business on Instagram
How to develop a content strategy
Before you create content for your business on Instagram, develop a plan. A plan can help you strategise and align your posts with your business goals, determine the look and feel of your content and create a posting schedule.
Lucky Shrub
Disclaimer: Lucky Shrub is a fictitious business designed by Meta. Any similarities to content produced by real-life businesses are not intentional.
Lucky Shrub is a garden design shop and nursery.
Creating a foundation for your content
Include specific components into your plan to align your goals with your actions on Instagram. These components create the foundation for the direction your content and business can take.
Goals help you stay focused on what you hope to accomplish with your marketing. Establish a SMART marketing goal and use it to guide your posts. Learn how to set marketing goals.
For example, Maria sets a goal to increase new customers and sales for Lucky Shrub.
Create a brand personality that enables people to recognise your content and associate it with your business. This can help people become familiar with your offerings.
Whenever Maria creates a new post for Lucky Shrub, she makes sure that the content is friendly and colourful, like the brand personality. She starts a regular Tuesday Trivia post, includes photos of plants from the nursery and asks people whether they can identify them.
Make a posting schedule to share content, seasonal themes or promotions regularly. A schedule can help you manage your time effectively and help viewers stay updated.
Maria creates a schedule to post on Mondays and to plan for future promotions every Wednesday. She is able to use her time efficiently and keep the Lucky Shrub Instagram account updated.
Once you've created a plan, install Instagram from the Apple App Store or the Google Play Store to create and share your content.
Using marketing goals to guide your posts
Create content that is aligned with what you want to achieve for your business on Instagram. Here's how Maria aligns Lucky Shrub content to her marketing goals:
Increase awareness
If your goal is to increase awareness, you can create content that focuses on your brand and what the business offers.
For example, Maria posts a photo of the unique way that Lucky Shrub ships live plants. She also shares stories that feature her employees at work and reposts content that happy customers have shared and tagged the business in.
Encourage sales
To increase sales, you can feature your products and services prominently in your content.
Maria creates a post that features Lucky Shrub succulents and encourages people to purchase them while supplies last.
Creating a consistent look and voice
Here are a few ways to maintain consistent visuals:
Key takeaways:
- Create content that aligns with your marketing goals.
- Maintain consistent colours, themes and brand personality across your content.
- Include goals, a posting schedule and the look and feel of your business in your content posting plans.
Meta Blueprint
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Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp.
