chevron-down
chevron-downBack to catalogue
Use shops to increase your sales
Learn how Shops can help you increase online sales for your business.
This lesson prepares you to:
- Set up a shop for your business in Commerce Manager.
Shops on Facebook and Instagram
Shops enables you to create a unique shopping experience on Facebook and Instagram and is free to use. When you create a shop, your customers can browse, explore and purchase your products directly from this virtual shopfront on your Facebook business Page or Instagram business account, on both desktop and mobile.
Lucky Shrub
Maria is the owner of Lucky Shrub, a garden design company and nursery. Maria knows that many of her current customers are on Facebook and Instagram. She is hoping to use those Meta technologies to connect with new potential customers and engage her current customers to increase sales. As a result, Maria thinks that Shops is the tool that she is looking for to sell her plants on Facebook and Instagram. Maria is excited to learn more about how she can use Shops to reach her customers where they already are, create a virtual shopfront and grow her business online.
Disclaimer: Lucky Shrub is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses are not intentional.
Lucky Shrub is a garden design shop and nursery.
Setting up a shop on Facebook and Instagram
- You are a Meta Business Manager admin.
- Your Facebook Page and Instagram business account are connected to the same Business Manager account.
- You have managing permissions for your Facebook Page.
- You have managing permissions for your catalogue.
- You have a website for your business
Note: If you already have a shop on Facebook or Instagram, it will automatically convert to the new Shops experience.
Maria has met all of the eligibility requirements, so she's ready to start the onboarding process for her new shop in Commerce Manager. Take a look at the video below to see how the onboarding process works. You can also refer to the instructions below the video.
- Log in to Commerce Manager.
- Click Get started under Get started with Shops.
- Decide how you want to manage your shop.
- Select where you want your customers to complete their purchase: your website, message or Checkout on Facebook or Instagram.
- Choose where you want to set up your online shopfront, and select the Business Manager account associated with it.
- Select an existing product catalogue or create a new one.
- Select your delivery and return settings.
- Check your shop details, review the merchant agreement and click Create your shop.
Now that Maria has built the foundations of her shop in Commerce Manager, she's one step closer to finishing the setup process. She wants to use her shop to sell plants, so she needs to upload her products into her catalogue.
Key takeaways:
- Shops enables your customers to browse, explore and purchase your products directly from Facebook and Instagram.
- As a seller, use Facebook Shops to manage your inventory and grow your business online.
- Create a shop with Commerce Manager once you've met all eligibility requirements.
Meta Blueprint
Course catalogue
Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp.
