Boost a Facebook post

Give your business story a boost.

Reach more people with easy-to-do promotions and boosted posts.

If you want to reach an extended audience beyond people who like your Page, you can boost a post or promote your Page.

Get your business to a larger audience.

When you boost a post or promote your Page, you select the audience that you want to see it. Choose people who like your Page, extend it to their friends or even select a new audience.

Set your budget.

You're in control of how much you spend on a boost or promotion – we'll never charge more than the budget that you select. The budget that you select is the per-day price of boosting a post. Depending on the audience and budget that you choose, you may or may not reach the maximum amount of your budget each day.

Try the Pages Manager app.

You can boost posts and create promotions from your Pages Manager app, too. Just create a post from your mobile device and tap the Boost Post or Promote button.

Learn how to boost your posts so they are more likely to appear in your audience's News Feed on the Advertiser Help Centre.

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people on Facebook1 use the platform to look for recommendations and reviews2.

Facebook IQ explores how online presences help people and brands to establish and maintain connections.


Read research about optimising direct response campaigns for Facebook, Instagram and Audience Network from Facebook IQ

What kinds of posts should you boost?

Posting on your business Page is a great way to let your customers and fans know what your business is doing. Here are some tips to help you get the most out of your updates:

Share meaningful updates.

Whether it's content related to your industry or updates on what your business is doing, stay in touch with your audience with Facebook posts. Use short, fun-to-read copy and eye-catching images to get attention. You can even schedule your posts to save time.

Get more attention for a special post.

When your post is published, you can bring more attention to it by pinning it to your Page or embedding it in your website. When you pin a post, it will remain at the top of your Page so it's the first thing people will see. Embedding a post means it will appear on your website.

Promote news or special discounts.

Use posts to make special offers to your customers, invite them to events or share the moment with a live video.

Learn how boost a post directly from your Facebook Page in the Advertiser Help Centre.

Boost Facebook business Page post interface on desktop

Which promotion is right for your business?

Facebook offers plenty of advertising platforms and objectives, but the promotions can be done easily and directly from your Page. Here are some tips to help you choose which promotion matches your business goal:

Grow awareness by promoting your business Page.

Promoting a Page is a quick way to reach people who are interested in your content or people who are interested in businesses like yours.

Drive people to act with a call to action.

Drive the conversions that matter to your Page through customised call-to-action buttons that promote your Page objectives, such as allowing visitors to book appointments or make purchases, or leading them to your website.

Send traffic to your website.

Promote your website to increase traffic, or drive customers to specific products, events or price listings on your website.

Learn how to create different promotions for your Page in the Advertiser Help Centre.

What else can you do with your Facebook Page?

Create an event.

List an open job.

Find the correct applicants for your open roles using job posts on Facebook Pages.

Create an offer.

Post to Marketplace.

Connect your products and services to your local community by listing items on Marketplace.

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