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Meta Business Help Centre
About boosted posts
Starting from February 2024, an Apple service charge of 30% of your total payment amount, before any applicable taxes, may apply when you boost in the Facebook iOS app. This fee is retained by Apple, not Facebook or Meta. Learn more about avoiding Apple service charges when boosting on Facebook.
Boosted posts are ads that you create from existing posts on your Facebook Page. Boosting a post can help you get more messages, video views, leads or calls. You may also reach new people who are likely to be interested in your Page or business, but don't currently follow you.
For example, Jasper's Market posts about its fresh juice menu with a slideshow of all the fruit options. Boosting the post can help Jasper's Market reach new people and get more messages, video views, leads or calls.
