Facebook Instant Experiences
Create a beautiful, full-screen destination for your ads.
Shorten the distance between your message and the customer with Instant Experiences.
Facebook Instant Experiences, formerly known as Canvas, load instantly, they're mobile-optimised and they're designed to capture the complete attention of your audience. Within an Instant Experience, people can watch engaging videos and photos, swipe through carousels, tilt to pan and explore lifestyle images with tagged products – all in a single ad.


Easy to createTry our easy-to-use templates or build a custom, one-of-a-kind Instant Experience of your own.
Fast-loadingInstant Experiences are designed for mobile and load up to fifteen times faster than standard mobile web.
Good for any goalAcquire new customers, amplify your business, inspire mobile shopping or drive brand awareness.
Easy-to-use templates help you meet your most important business objectives.
Create an Instant Experience in no time at all with one of our optimised templates – or build from scratch to create a one-of-a-kind experience to tell your story.
Instant Storefront
Showcase products in a grid layout so people can browse more of your products in one place.
Instant customer acquisition
Drive conversions with a mobile landing page that encourages action.
Instant Storytelling
Give people an engaging way to explore your brand, product or service.
Instant Lookbook
Let people explore your products in action by featuring them in photos.
Go big with your campaigns with these tips.
Generate intent with ads in feed.
Many of our ad formats are designed to drive discovery and attention in feed – from video and collection, to carousel and slideshow.
Nurture intent with a Facebook Instant Experience.
When someone clicks on a collection ad, they'll land on an Instant Experience – a full-screen experience that drives engagement and nurtures interest and intent.
Harvest intent on your site or app.
Instant Experiences will send people to your website or app, which helps you turn their intent into valuable actions downstream.