Meta Business Partners

Performance

Agency resources to improve Facebook ads performance

Get help driving performance and achieving your business goals. Start by understanding how our auction works, and learn more about the metrics and methods of measurement that can help deliver true business value. Then explore resources such as the measurement journey, solutions overviews and best practices.

Facebook ad auction fundamentals

Understand how ads are ranked based on their total value within the auction system. Facebook's auction allows advertisers to reach people who are receptive to their ads and things that they may be interested in.

Learn about the ad auction learning phase

Troubleshooting under-delivery

Understand what is affecting delivery and learn how to troubleshoot delivery issues.

Download under-delivery decision tree

Ads experiments

Measure the effect of Facebook advertising on the outcomes that you care most about (conversion or brand outcomes). Access the self-serve ads experiments tool via Ads Manager or contact your Facebook representative to get started.

More info on supported countries/regions/languages can be found here.

About ads experiments

Conversion lift tests

Brand lift tests

Measurement partners

Explore our list of approved third-party measurement partners for audience viewability, partner lift, MTA, MMM or mobile app performance.

Access Partner Directory
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